April 19, 2012
Selling your horse isn’t always a simple transaction, often it can be very difficult to find a good home – the right home – once you’ve decided to sell it. Taking the time to prepare your horse for sale entails washing and grooming; transportation to a sale barn, consigning it, and then hoping to catch the eye of an interested buyer. All of that requires a lot of time and preparation for an event which carries no guarantee for the seller. It can often be a palpable blow to the owner of the horse when there is no interest or only lower than expected prices are offered. An alternative to the barn sales approach is to use online sellers. Horses for sale on the internet is a relatively new outlet for selling, but it can be effective. Perhaps more effective even than the conventional methods since potential buyers from just about anywhere in the world are able to view your horse, unlike in-person sales which will likely only have buyers from the local vicinity.
Online horse sales clearly offer a lot of positive aspects – the biggest positive is also its most convenient aspect; you don’t have to physically go anywhere – you can sell at the price you want, easily turn away buyers who try to barter or offer lower than desired money and you can communicate with multiple buyers at the same time. Those aren’t the only differences however, not being face to face with a potential buyer requires a different protocol; while less grooming and show preparation is required, you will have to get some pictures prepared for your ad and the actual ad must be enticing enough to generate interest in conjunction with some quality photos. Many of these requirements aren’t necessarily skills that horse breeders may imbue or be familiar with, so there is always the possibility of having to bring in outside help to assist you in your online preparation. Below are some tips for making your transaction and your transition to internet selling a smooth one.
The content in your online ad is vital. While it can be argued that ultimately it is the pictures that will sell your horse, the ad content needs to be top notch. Describe everything about your horse as accurately as possible and try not to skip any details; a potential buyer is more likely to read your ad and follow up with you when interesting details are provided, even if it does look like a massive wall of text. While humor may work as a part of advertising in many arenas, horse sales isn’t one of them – keep the ad factual and state what buyers want to know: pedigree, disposition, previous owners, etc.
The next most important thing after ad content? Photos. Buyers will look at the photo first; if it makes an impression they will likely take the time to read your entire description and possibly contact you if they’re interested. You can enlist a professional photographer if you’d like; if you choose to do it yourself, take photos of anything important (“detail shots” – up close), however the main photo in your ad should be a nice large photo of your horse from the side. Make sure its entire body is visible, nothing should be cropped out. Avoid using post production filters or anything else that will artificially enhance the picture – if your photo is well-lit, you won’t need anything else.
Make sure all of your contact info including email, mobile, etc., is accurate and up to date. If you get a new phone or email account after you’ve posted the ad, update the information as soon as possible to keep your ad current and correct. Always strive to respond to interested buyers as soon as possible and answer inquiries honestly. If you’ve determined the buyer is serious, you can proceed with setting up an appointment for a viewing.
If you’re moving on to a legitimate transaction, make sure any terms and conditions are agreed upon by both parties; you can both take signed copies when you meet in person. You’ll have to schedule when the buyer is going to transfer registration (when required) and you may also want to include a first-rights-to-buy-back option also. Just make sure everything regarding the transaction is laid out in detail, that both you and the seller agree to the terms and that both parties have signed the bill of sale, each receiving a copy for your records.
Posted by admin @ 3:01 pm
Filed under: horse photos, sell a horse
Tags: advertise a horse for sale, horse advice, how to list a horse for sale, how to present a horse you are selling, how to sell a horse, selling a horse, selling a horse online, writing a horse classified ad —
March 14, 2012
Deciding to sell your horse is very difficult, but if the decision is in the best interest of you and the horse, then it is the right course of action. When you took ownership of the horse you made a commitment to its care and well-being. Now that you are selling the animal, you are engaging in a commitment to find the best possible home with reasonable expectations and in a decent amount of time. The first task in listing the horse for sale is sitting down and documenting all the attributes and statistics of the horse. Then be sure to have some good photos taken that will show all the best qualities of the animal and which are suitable for advertising.
When buyers are looking for a horse there are six pieces of information they want before anything else: the age, sex, weight, height, color, and breed (even if it’s a mix). Then it’s time to launch into the training the horse has had and what it’s capable of. Is it an all-round horse, able to engage in different activities with ease and with various riders? If the horse is trained in dressage, be sure to list its highest achievements. With jumping, state the best height accomplishment.
Many people or organizations looking to purchase a horse have a very specific purpose in mind. Therefore it is important to be clear on what sort of rider is best suited to the horse. Is it suitable for children, teens or adults new to riding? Should the horse only be ridden by advanced riders or professionals? A spirited animal that sometimes has a will of its own is definitely not suitable for new riders, just as a stubborn horse isn’t right for lessons or performing.
Be sure to list all special talents, or qualities and accomplishments. For example, is the horse frightened by sudden loud noises or small animals? Does the horse load quietly, or with resistance? Does it endure clipping and shoeing without any trouble, or does the horse have vices? Discuss the qualities that set your horse apart from others, such as an elegant gait, lovely markings, good conditioning and so on. Some of the things you list may seem too negative to put in an advertisement, but keep in mind you are listing all the facts in order to prevent wasting your own time, and that of prospective buyers.
There is much discussion in the equine world on whether to list the asking price in an ad or not. Including a price (even if it indicates o.b.o.) means prospective buyers know exactly where you stand as the seller, and exactly what the perceived value of the horse is. On the other hand, if the horse you are selling is of particularly exceptional lineage, and therefore demands a high price, it may be prudent to keep the price private. Chances are all the information listed in the ad will be enough for experienced equine enthusiasts to know the horse would be very expensive, but just in case, consider including a statement like “serious inquiries only”.
The two most important aspects of your horse for sale advertisement are clear contact information and quality photos. To help prove your ad legitimacy, include your name, email address and your phone number. Join us next time for a discussion on interviewing potential buyers and showing the horse to interested parties.
Posted by admin @ 8:56 pm
Filed under: horse articles, horses for sale, sell a horse
Tags: advertise a horse for sale, how to list a horse for sale, how to present a horse you are selling, how to sell a horse, selling a horse, selling a horse online, writing a horse classified ad —